The advent of the internet has opened up novel vistas for doing business. According to a survey, India will have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to market their services to a growing population of internet surfers.

The internet has brought along with it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, do not work on the web.

Inbound or online marketing, is marketing on the internet or in the digital sphere. It requires into consideration things like page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience a particular business wants to serve ads to.

The necessity to market services and products on the internet has given rise to a fresh industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They usually employ a specialist team of domain experts browsing engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media optimization (SMO).

marketing agency noted that 34% of the companies surveyed had an integrated digital marketing strategy and 16% companies said they use internet marketing on and off. A staggering 50% of the respondents said that they do not have a precise strategy for internet marketing. These numbers suggest that there are still businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.

It is imperative for Indian businesses, specifically, in this age to realize the importance of having an integrated online marketing strategy if they desire to survive in a highly frenzied and competitive market. Minus the help of Digital Marketing Services, they flunk of creating a technique and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will be gained by existing and start-up competitors and they’ll never have a robust online proposition.

AN ELECTRONIC Marketing Company in India can help businesses harness the power of a robust web-based marketing strategy. Using novel platforms like the social media can be quite a game changer as more and more people are using them to engage with brands. It really is an excellent spot to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.

Online marketing is the present and the near future. Businesses staying away do so at their very own risk. It’s worthwhile to climb on to the digital bandwagon as the time is right.